Big-brand revenue teams price high-demand dates months ahead because they maintain a demand calendar. DemandAtlas builds yours: conferences, trade fairs, sports, festivals, school breaks and holiday compression for your exact market, every entry with a source link, delivered as a working spreadsheet and refreshed quarterly.
You tell us where you are. We do the research a revenue analyst would — systematically, across nine demand-driver categories.
After checkout you get a 5-minute intake form: property location, feeder markets, and the guest mix you live on.
Within 5 business days: 12 months of demand-moving dates for your market — scored high/medium/low, each with a source link and unconfirmed dates flagged.
The spreadsheet includes rate-action and stay-control columns plus the 6/3/1-month pre-positioning method. Quarterly refreshes keep it current.
Less than one well-priced compression night pays for years of it.
Real research, published free — the exact format you'd receive, for six major markets. If your hotel is in one of these cities, this is a head start; your paid calendar goes deeper (feeder-market school breaks, neighborhood events, negative drivers).
The pattern is always the same: a citywide conference books the market out eleven months ahead. The independent hotel finds out when it wakes up 95% sold at its lowest autumn rate. The revenue that big-brand hotels capture on those nights wasn't cleverness — it was a calendar entry made in January.
A demand calendar is the cheapest piece of revenue infrastructure that exists. It's also tedious to build well — nine driver categories, dozens of sources, dates that move. That's the part we do for you.
Who's behind this
DemandAtlas is operated by Hoteliers Tech LTD and built by working hospitality professionals. Research method and honesty rules are public — read the method. We flag every unconfirmed date rather than guess; a calendar you can't trust is worse than none.
A spreadsheet (Excel / Google Sheets): 12 months of dated entries for your market — event name, category, expected impact, suggested rate action and stay controls, source link, and a verify flag on any date not yet officially confirmed. Plus the one-page operating routine.
Samples cover a city's headline events. Your paid calendar is built for your property: your neighborhood, your feeder markets' school holidays, your guest mix, and negative drivers (roadworks, venue closures) that generic lists never include — plus quarterly refreshes for a year.
Yes — smaller markets are where the calendar matters most, because one regional festival or graduation weekend moves your whole year. Any town with a public events footprint works.
The subscription renews at $99/year, which buys the next 12-month build plus quarterly refreshes. Cancel anytime — the files you have are yours to keep.
If the delivered calendar isn't what you expected, tell us within 14 days and you'll get a refund. We'd rather you tell us what was missing.